JDS Marketing & Sales was started in a Minnesota garage in October of 1992 by brothers Steve and Jeff Deters. The original concept was to develop a line of wedding party gifts to be sold through men's formal wear rental stores. Their first line consisted of 16 gifts. They began offering free engraving in 1993.

JDS now carries hundreds of products. Personalization services include sublimation, diamond engraving, laser etching, digital printing, embroidery, and screen printing.